In the parking lot of the strip mall near my office there's a clothing collection bin, like those ones you see around from the St. Vincent de Paul society or the Salvation Army. This one is sponsored by something called "Kiducation." Their slogan, as it appears on the side of the bin, is "Turning Old Clothes into New Kids through Education."
Now, I've heard of social engineering-- is this social tailoring?
Another possibility: "Turning Old Boots into Good Taxpayers through Operant Conditioning"